How to Increase Sales by Speaking Your Customer’s Language
Updated: Jan 19, 2021
In high school I was part of different cliques. Since I played multiple sports, I had the Hispanic soccer players, the black football players and the nerdy chess players in my circles. Because I had awesome grades, I had the smart, top of the class kids on my side. I also associated with the rockers and punks because thats the music I identified with.
So when it came time to run for President of the Student Council, it was a landslide victory. I won, not because I had the best marketing plan or campaign slogan, but because I had deep relationships amongst almost every demographic in my school. I became ‘one of them’ in every clique.
We entrepreneurs have the ability to become one of our customers. But it’s not enough to just pick one demographic or niche area. Even within one group, there are different personality types and ways they like to be communicated with.
It’s important that we have a desire to want to speak our customer’s language, walk in their shoes, and find out what keeps them up at night.
Our customers want to feel like we know what they are talking about, what they go through. But that can be so hard for us if we’re not truly looking to serve their needs over our own.
In 1 Corinthians 9, Paul describes his method of ‘winning souls’ as he’s on his missionary journeys. He says in verses 19-23,
"Even though I am free of the demands and expectations of everyone, I have voluntarily become a servant to any and all in order to reach a wide range of people: religious, nonreligious, meticulous moralists, loose-living immoralists, the defeated, the demoralized—whoever. I didn’t take on their way of life. I kept my bearings in Christ—but I entered their world and tried to experience things from their point of view. I’ve become just about every sort of servant there is in my attempts to lead those I meet into a God-saved life. I did all this because of the Message. I didn’t just want to talk about it; I wanted to be in on it!"
You and I are on a mission of our own. God’s using you and me within our own markets, our own niches, to show others what being a Godpreneur is all about. We’re providing our service or product to a group of people that need to be able to relate to us so they can like, know and trust us.
You can know your customers better by doing more surveys, asking them what they would like to see you provide. You can also do quizzes and assessments to get to know their personality or buying behaviors to better speak their language.
We, like Paul, would have much more success in the spreading of our company’s mission if we made it a point to become like our clients, think like they think, so we can serve them better.
Godpreneur Rule #142: Godpreneurs are devoted to thinking like their clients so they can serve them better.