How to Align Your Business with Your Niche Calling

Do you ever feel frustrated that you know you have this gift – this calling to do something – but you’re not doing it?  You may have even created a plan and put some things together, but you haven’t pressed play.

The area between where you’re at now and where God has called you to be is called unrealized potential.  This “grey area” is what’s causing a misalignment in your life. If you don’t do something about it, your integrity takes a hit and you’ll continue to feel frustrated in life.

However, there are things we can be doing STARTING TODAY that can bring us back into alignment.

When I work with entrepreneurs before launching their businesses, I take my time to help them discover a very specific niche problem to solve.  I do this because it helps me create a better logo and website. However, I do it more because it helps me guide the entrepreneur towards alignment with their calling.

If the person I’m helping is feeling confused or frustrated, they won’t be ready to launch.  But if I can help them choose a niche, we’ll have a strong foundation.

Think about the concrete foundation of a very tall building. A foundation has integrity when its purpose, its design, its build, and its use are aligned. Said another way, to have integrity a foundation must be designed, laid out and constructed for a specific purpose—and it must actually be used toward that purpose. We can count on a foundation like that, even to bear the heavy and important load of a tall building, because all its existence is in alignment.

Although we entrepreneurs are infinitely more complex and wondrous than the concrete foundation of a building, we also need alignment in our business life to have that kind of integrity.

Deciding on a niche is like building our business on a strong foundation. And God wants to build a great thing upon the foundation of our calling. He has designed and built us for a specific purpose in entrepreneurship.

The Bible says

I want you to get out there and walk—better yet, run!—on the road God called you to travel. I don’t want any of you sitting around on your hands. I don’t want anyone strolling off, down some path that goes nowhere.

(Ephesians 4:12 MSG)

The Apostle Paul urged followers to pursue their calling, stop delaying, AND to make sure the path they were on was the correct one.

God gave you spiritual gifts and natural talents and a heart that has been shaped with a unique passion to solve a specific problem in the marketplace. You’ve been shaped from birth by your individual journey. Therefore, your purpose, your design, and the way you were built will always align. God did that already. However, you choose you’ll use what God created. 

If we entrepreneurs search and ask to discover and listen to what God had in mind for us when He dreamt us up and knit us together in our mother’s womb – and then allow ourselves to be used in the way he intended, we bring our business lives into alignment.

But, if we don’t make this recognition and do the discovery work to get to the place of making a decision on what niche we were called to do, we strike out on our own. That’s our choice. We’re choosing to follow the world’s desires or our fears, and we commit ourselves to run businesses out of alignment.

Imagine if we all started small and practical and just decided on one little niche – a very small problem to solve for an extremely specific group of people – and moved forward with that idea. Let’s pick a product or service that requires our unique skills and abilities, our unique spiritual gifts, and our unique passion to right a wrong we’ve identified.

Decide on a niche that’s significant.

Don’t wait. Get going on it.

Alex Miranda
Alex Miranda is an entrepreneur in Miami Florida. He built his first business at the age of 25, a web & graphic design agency for small business owners. Alex taught that creating a perfect brand required some deep soul searching into why you're doing this and lining your business up with your soul's purpose.