The Key to Building a Great Brand

I have a unique need I was designed by God to meet.

Finding out what I was “Born to Do” didn’t come at a choice.  At some point I woke up from my day to day routine of owning a business and realized that my heart desired for something bigger than myself.

I was already born with this, I just didn’t see it.

Now I see my role as a brand strategist through the lens of my heart’s desire…which is to rid the world of an identity crisis and to restore people’s BORN TO DO identity.

See, I’m able to look past the mundane client jobs I get and the sometimes boring business ideas and see the need in my clients and employees.  This wakes up my passion!

God built me to take the resources around me and invest it into the need closest to my heart: helping entrepreneurs discover, uncover and recover what business they have being on this Earth. It’s how I’ve been wired. I am most fulfilled when I’m meeting that need…And I do it all day for free.

God built me to meet this specific need that’s nobody else’s.  Only I jump with excitement when someone comes to me confused about their calling.

The bible says

Each of you should use whatever gift you have received to serve others, as faithful stewards of Godʼs grace in its various forms. If anyone speaks, they should do so as one who speaks the very words of God. If anyone serves, they should do so with the strength God provides, so that in all things God may be praised through Jesus Christ. To him be the glory and the power for ever and ever. Amen.

1 Peter 4:10‭-‬11 NIV

I used to see logos and websites as a transaction I made with my clients.  Now it takes on a whole different meaning and beauty because of my purpose.

I used to see myself as a consultant, now I see myself as a prophet to Godpreneurs.

As I uncover my past, I realize where God was along every step of the way in my entrepreneurial journey, even when I didn’t know Him intimately.  Where I once thought “what’s in it for me” has been replaced with an unselfish passion.

My passion determines the direction I take in my business and in the writings I share with you.

My favorite question to ask my client is: where does your heart bleed for the need you see around you?

The answer is your born to do identity.  That’s what I need in order to build a great brand.

Alex Miranda
Alex Miranda is an entrepreneur in Miami Florida. He built his first business at the age of 25, a web & graphic design agency for small business owners. Alex taught that creating a perfect brand required some deep soul searching into why you're doing this and lining your business up with your soul's purpose.